New Kindle not out until early 2009
Friday, August 29th, 2008
Amazon spokesperson Craig Berman tells the New York Times that the rumors about a new Kindle are just that … rumors.
“Don’t believe everything you read,” Mr. Berman said. “There’s a lot of rumor and speculation about the Kindle. One thing I can tell you for sure is that there will be no new version of the Kindle this year. A new version is possible sometime next year at the earliest.”
At the earliest? Boy, if that isn’t a whole lot of wiggle room.
Berman went on to say that he could not confirm that a new version of Kindle would target the lucrative textbook market. Nor would he confirm that a new version would have a color screen. Essentially, all Berman did was put the kibosh on any idea that a new Kindle would arrive for the holiday season.
Scott Morrison of Dow Jones spoke to the Association of American Publishers Director of Higher Education, Stacy Skelly.
(She) acknowledged that e-textbook sales accounted for a tiny fraction of overall sales.
“If the Kindle can make things happen, that would be a welcome change,” she said.
However, other AAP sources said they were not aware of any current talks between Amazon and top textbook publishers concerning a new Kindle device.
The textbook market is perfect for Kindle, but it’s clearly not an easy sell to publishers or students. Publishers don’t want to disrupt a very lucrative market and students need a cheaper solution. The device is still expensive and the digital price doesn’t match up well against a used textbook which you might be able to sell back at the end of the semester.
Not to mention that it could be an all or nothing proposition. Will students want Kindle textbooks if only 3 of the 7 required texts can purchased and downloaded?
The drumbeat from Amazon lately is to downplay the Kindle. Kindle might not be a bust, but Amazon seems hell bent on lowering the bar for success.
Amazon is buying Shelfari according to 
The Kindle sales numbers
Software by Rudy Rucker is a gritty, gripping science-fiction novel that explores cyberpunk themes in a retro (Pulp or early
Fieldwork by Mischa Berlinski is a well-crafted, absorbing novel that fuses travel, anthropology and mystery. In many respects it feels a bit like a Paul Theroux travelogue, albeit Berlinski is far kinder to most of his subjects. And while this is a work of fiction, the main character certainly bears a strong resemblance to the author in more than just name.
The Kindle launched in late November of 2007 and in five and a half hours sold out, finally going back on sale in late April. So we’re looking at pent up demand and holiday shopping for the launch and then a three month window of more traditional sales. The real viability of Kindle is in traditional sales volume. Therefore, the distribution of that 240,000 between these months is critical.
