Will readers buy Simpson’s If I Did It?
Perhaps the title of O.J. Simpson’s If I Did It should be Will You Buy It?
Barnes and Noble has already decided not to stock the title, while Border’s will stock it but “will not promote or market the book in any way.” Though, clearly the media controversy will do the promotion for the book.
The Current Events editor at Vizu thought this was a good topic and ran a poll that asked the following question:
How likely are you to buy OJ Simpson’s “If I Did It” book when it hits stores?
The results (with over 100 responses and counting) indicate that 4 out of 5 polled will ‘definitely not’ buy the Simpson book. I’m guessing Barnes and Noble may have done similar research and decided that the potential demand (low) wasn’t worth the potential consumer backlash (high).
However, what people say and what they do are often very different. I’m guessing there would be a big difference between action and deed surrounding Nicholson Baker’s Vox. Usually I’d say that anything that gets folks to read is a good thing, but I’m hoping this goes into the remainder bin right away.
What about you? Will you buy Simpson’s If I Did It?
